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Research papers

Improving the efficiency of sample surveys in industrial markets

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Andrew Robert McIntosh
August 1, 1975
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Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets